We have utilized Twitter in a number of different ways to help grow our business. These uses include connecting with potential customers, running Twitter-specific contests and networking with the wedding industry. Most importantly, Twitter has given us the ideal outlet to share links and content. Recently, the new "lists" feature has given us a way to organize followers so we can better connect with each one in the appropriate manner.
The person who suggested @lolife was @Nylons and since she knows Michael so well, I asked her to write the introduction to this article:
There are those people you meet in your lifetime that change the course of it and Michael Koppelman is one of those people for me. My professional relationship with Michael started about [...]
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